10 Ways to “Beyoncefy” Your Marketing and Branding Strategy

It really doesn’t matter whether you have any of her songs or albums or have been to any of her concerts if someone says “Beyonce” you know exactly who they’re talking about.  Whatever your market is in music, technology, fashion, or fitness, we can all learn some valuable lessons from the blonde bombshell that is Beyonce Knowles.  So as I was sitting in my car belting out some of her new jams in full concert, I was thinking at the same time…SHEESH, this chick is a sexy mega marketing beast, and started taking some mental notes.  I could probably write all night about her business prowess, but I’ve condensed the list to 10 mini-lessons in “Beyoncefying” your business marketing:

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8 Simple Steps to Arousing Your Graphic/ Web Designer

Design LOVECongratulations!  You are about to work with a graphics pro!  Getting new graphics is exciting and fun and sometimes, if you’re like me, you’re on the edge of your desk chair waiting for the final product.  Well, it’s important to make sure that your designer is well (ahem) taken care of and totally aroused to produce a beautiful product for you.  So I want to give you a little graphic “love” advice.  Understand…it’s EASY to piss these professionals off, but our mission is to turn them ON and make our project as easy and smooth as possible so it’s quick to deliver.  Here are some steps to turn that designer of yours ON:

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SEO SECRETS – What Contributes to your SEO Ranking? (infographic)

SEOWhen I talk to small business owners I get asked often “What’s the deal with SEO?”.  The short answer to that question is that SEO or Search Engine Optimization is basically how search engines read your website.  The web consists of “spiders” who “crawl” all over the Internet looking for keywords that people search for. Spiders crawling sounds icky…at least to me, because I hate bugs, BUT it is the main factor in how your website is ranked on Google, Yahoo, Bing and other engines people use to find things online easily.  An important note is that these creepy spiders READ your website, they don’t see the pretty pictures and the funky fresh Flash graphics that we think will draw people in.  So it’s super important to give these crawlers the right things to look for.

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